It was once thought that the age of the “casino portal”, a website created for the purposes of referring players by affiliate links, was dying away. With the advent of the latest search engine algorithms, which attempt grade sites by their “usefulness”, many of the affiliate powered casino portal sites began to disappear. Additionally, the upper echelons of search rankings began to increasingly belong to actual casino websites themselves, cutting out the affiliate middleman who previously could lay claim to a percentage of a casino’s net win.
One shouldn’t forget, however, the ability of casino affiliates to adapt, or go extinct. Unlike actual casino websites, affiliates have the unique advantage of being able to open new sites and brand them relatively quickly, use alternate SEO methods, and re-incorporate content from previous websites. This luxury is not possible for casino websites, which would experience a huge loss in traffic if they suddenly changed their domain name or marketing methods.
The result is a new breed of super-casino portals. We were recently browsing the web the other day, and happened upon one such site JaxCasinos.com. At first glance, this site gives the impression of being an innocuous affiliate portal. When digging a little deeper, however, we noticed some important intricacies that make this website stand apart.
- Real Content – Jaxcasinos.com is not a banner farm website. A couple years ago, it was possible for many portal style websites to achieve high search engine rankings with little more than a couple paragraphs of text and two or three banners. More recently, these types of sites have been slowly nixed from the search engines, giving way to sites that are more focused on content and user experience. At Jaxcasinos.com, we found fairly well written casino reviews, and some good advice about casino games.
- Good Selection of Casinos – Whether you’re from the USA, Europe, or beyond, Jaxcasinos.com has a casino site for you. There are more than 25 different reviews and casinos featured, along with a great chart of deposit options for both USA and European players. This information is very helpful for those who actually want to play at an online casino, and not be turned away at the last minute because of credit card refusals.
- Trustworthy Brands – Most of the sites reviewed Jaxcasinos.com were trustworthy, and generally sought after by most online gamblers. It’s worth stating that today’s search engine algorithms do take into account levels of brand exposure, popularity, and how favorable other websites feel about a particular brand/casino. As a result, websites that carry favorable brands will generally get favorable search engine positions.
Overall, we’re impressed with the work done by the team at JaxCasinos.com. It will take time before this site takes any kind of ranking in the search engines, but we’re confident that the effort they’ve made producing quality content and tip-top reviews will pay off.