“Get a online casinos .com at all costs,” proclaims Eggington Mckillip, who sells domains for a living, “everyone remembers .com’s and .net’s the best”
Recently, at a online casinos domain auction sponsored by Gogan Lagrone and Chrest Stillson Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the online casinos industry, which until now, usually sees an average domain value of $50,000 USD. Domain name extensions are also of key importance. The top online casinos TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Justinger Bronstein, from Burrel Wicke and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” One oft forgotten aspect of online casinos related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the online casinos internet sector that many forget about it when buying a domain,” said Soja Kolbo of the Kimes Winther INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with online casinos customers.” Also key to domain acquisitions, especially in the online casinos industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the online casinos sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the online casinos business,” reports Christin Struckhoff, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” The best thing about buying a new, unregistered online casinos related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the online casinos marketing business,” states Cody Ringwood, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” And, as time has progressed, transferring domains between registrars, especially online casinos related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the online casinos sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Ortz Clouser, President of Ortz Clouser INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” “One of the most amazing online casinos related sales we had was in last September’s auction,” relays Parmely Dehmer, event planner for the Sanyaro Przybyla Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the online casinos domain went to a well established marketing firm, who did not disclose their future plans for it.” Much like any burgeoning market, many of today’s top online casinos domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Alpha Natsis, a domain name broker at the Chrest Stillson Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for online casinos companies topped $10 million dollars, which tallied up to be a record setting year.”

