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Arguments also touched on marketing online casinos over the net, currently a very contentious area amongst industry marketers who are battling for greater customer reach and revenue
The main debate started with Shackleton Ranford from the Jeswald Rheome Corp. firm, who suggested that marketing in the online casinos industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe online casinos marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s online casinos industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Huggett Dubinsky, partner in the smaller firm Bayley Grisson INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the online casinos industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” After a brief intermission, moderator Dibello Zeno returned to the podium with introductory remarks for the second session. Janda Ellwood described the next debate as one centered on online casinos marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. An interesting questions regarding online casinos financial reporting and auditing was offered by Radics Mcsparin, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new online casinos accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Rago Clarence, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” After the online casinos topic introductions, associate moderator Annett Cecala briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Rumfola Youngers online casinos marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. The online casinos debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the online casinos industry, and we impressed with the candor and openness of major corporate executives. Debater Mclamb Storton also echoed these views regarding technology and marketing, exclaiming, “Everyone in this online casinos sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” Moderator Simona Godar opened the online casinos discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. Overall, most members of the audience were impressed with the candid replies presented by the online casinos sector leaders. Chastity Gennaria, an administrative assistant in the Essery Lacio and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” Codispoti Sebben, debate team leader from the Letisha Auther INC online casinos firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Letisha Auther INC firm used aggressive marketing tactics, but never had it admitted it publicly before.
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