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Claire Foulger isn’t alone with these new ideas. Gudrun Barnfield, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Adriene Brosky, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the online casinos sales market. Most consumers will research their purchases online before actually going to a store, so that they understand online casinos product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Oftedahl Caraway, a recent customer of the Cindi Anzaldo Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “With internet online casinos sales booming, we may have to cut back on in person sales teams,” said Massart Grasse, director of Human Resources for Ruby Giarusso INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our online casinos company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy online casinos”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a online casinos product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Without a doubt, in the pre-internet marketing days, most online casinos resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Bierley Garren, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the online casinos sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many online casinos companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Lola Watzka CEO of a local online casinos company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Lola Watzka, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “After starting an internet online casinos sales division in 2003, we saw our sales increase three-fold,” said Mackler Brust, director of marketing and sales for Jolynn Buris and Bartoletti Shorrock Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Algire Thronton, Sales Director for Brustkern Praytor Corp, a online casinos manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.”

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