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Most importantly, when designing graphics for your online casinos project, don’t forget that logos and brand creatives should easily recreated on standard print media and promotional items. Neuschwander Mcgrant, director of Mainstream Media at the famous Boeding Munos Marketing Corp, believes that the simpler the logo, the better. Boeding Munos suggests using no more than 3 colors, simple shapes, and no image gradients. “While gradients and various hues and tones look cool on screen, they don’t reproduce well on a mug, letterhead, or stationary.” “Also, don’t rule out the importance of your Database language,” suggest Hipkins Cuti, a project manager for online casinos developments at the Delphia Summerson Art and Design Firm, “We find that MySQL works best in most all cases, and provides the flexibility and reliability that we need for our intensive website creations.” Getting a good online casinos graphic designer is also somewhat challenging. Sometimes, the best route to go is outsourcing the project to a freelancer. Some freelancers are more skilled than in-house online casinos creative staff, and can also be easily contacted later on if there are any technical problems with their work. “We’ve had great success with Freelancers,” remarks Refugia Hedinger, from the design firm F Brake Porcelli INC., “they are by far more skilled and less expensive than hiring a specialty in-house staff for a online casinos project. As a result, we just need a couple in-house designers to help maintain the website after it is built and take care of odd jobs.” Getting programming coded correctly for a online casinos project is probably the most challenging aspect of any website building campaign. The code must be succinct and flexible, but also elaborate enough to deal with any anomalies created through general use and high server load. Hackshaw Engesser, Chief Programmer for the Essery Lacio Brothers firm, explains: “I triple check and test all our online casinos website code many times before we launch a beta version for the marketing team to check. The more people that test the website before the publish date, the better, since this is a great way to find any bugs that might throw a wrench in the works.” As for server operating systems, most experts recommend Linux. Hutchin Stong, IT Director at the popular Renee Aarestad Web Hosting Alliance only uses Linux Dedicated servers for any online casinos related website venture. “I find that the customer can get more value for their money with linux,” exclaims Yazzi Roets, Sales Officer, “since Linux provides many possible platforms, customizations, database options, and programming language compatibilities.” Some of the most popular Linux distributions are Red Hat, Fedora, CentOS, Debian, Sarge, Ubuntu, and more. Programming language for a online casinos website project is also extremely important to consider. Don’t choose something too obscure or incompatible with the common browser types. Most developers prefer PERL, .ASP, or .PHP as their basic language. Macri Zehner, director of programming at the Fidelia Farguharson Web Design Firm, suggests .PHP, since it is very user friendly and extremely customizable. “Further,” states Fidelia Farguharson, “I like to keep all pages to W3C HTML standards, so that crawling by robots and human use is as errorless as possible.” The use of quality web hosting servers is also paramount. Online casinos applications are power hungry and eat up server RAM like hungry wolves. To satiate your online casinos website’s energy and memory needs, it is probably best to buy a dedicated server with Pentium P4 capabilities or better. Also, get atleast 3-6 GB of physical RAM installed. At first, traffic will be slow and you’ll almost never max the server out, but when the website gets popular, you will soon see that high use creates a heavy server load. Once your online casinos website is built, maintenance becomes the next big challenge. Give your creative team and web app programmers some time off after the site launch. Then, once traffic levels are up and customers are purchasing online casinos products, bring your team back together and set up a maintenance mission plan. Maintenance is better handled a little at a time versus a monthly or annual website clean up. The sooner you spot any issues or out-of-date content on your website, the better. There’s more to online casinos website design than creating a few text links and catchy graphics. According to Shonda Shideler, author of the famous book ‘Website Creation for the Beginning Publisher’, the most daunting task at hand is coming up with a simple design: “Every webmaster must keep things simple,” writes Shonda Shideler, “because the webmaster sees the site everyday, but the customer only sees it once or twice!.”